In reading “likable social media,”this week I learned a lot about the different Facebook ad options. I also learned about the three different goals of ads including driving website traffic and leads, post like and engagement, and app installation ads. At this time, our business’s main goal is to increase post likes and engagement.
Today I posted an ad on Facebook for an open house for a house we are selling in a 55+ community. I boosted the ad to the surrounding cities as well as to people over the age of 53. This gave me a target market of 100,000 people. In previous adds I’ve targeted those in a larger demographic area, about 5 cities plus 10 miles, and between the ages 25-64years.
In future Facebook ads, I am planning to try “Friends of Connections” ads on advertisements that don’t need age restrictions. Currently our business page has 108 followers and 97 people who like our page. I see how this type of targeting can benefit our advertising since “the average person on Facebook has 350 friends.” Targeting an audience this way could lead to a potential 33,950 people that see our ad. Another great thing about this is the ad will tell the prospects the name of their friend that already like our page. That’s the power of influence at work!
As a real estate business, I was trying to think of different types of call to action that would be effective for us. I found this article and wanted to share it since I plan to come back to this blog for future reference. Here is the link:https://myrealpage.com/7-compelling-call-actions-ctas-realtors-use-online-marketing/
Here are 7 types of compelling call-to-actions that you can use in your online marketing.
1. The Learn More
This action encourages the reader to continue browsing your site and allows interested readers to gain more in-depth knowledge on the topic. Some common call-to-actions for this include: “Watch to learn more,” “Read more” or “Find out more.” This CTA is great for differentiating between casual visitors and those who are more invested and ready to take action.
2. The Opinion Ask
Commonly featured at the bottom of opinion pieces is an open-ended question that invites readers to participate in the discussion or share their thoughts. You can ask your readers, “Do you agree?” or “What’s your take on it?” or juxtapose two opinions and have them select their favourite one.
3. The Freebie
At the end of your post, you can offer a free download of a supporting presentation or a PDF one-sheet of the key points. Readers love free material and this is a good opportunity to expand your mailing list as well. (Pro tip: don’t give the resource away for free! Ask for their email address in exchange for it). Some ways you can phrase this are “Directly download this report” or “Download a printer-friendly version here.”
4. The Contact Us
Another popular CTA is to offer a line for your readers to speak with you directly. This can come in various ways such as, “Call us today,” “Ask an expert,” “Get a free quote” or simply “Contact us.” And remember to have a clear and easy way for people to reach you. Make sure your “Contact Me” page is on point!
5. The Immediate Start
Creating a sense of urgency is another great tactic in penning an effective call-to-action. Using words like “Sign up today” or “Reserve a spot now” or “Join now” offers an immediate solution and encourages readers to make a quick decision.
6. The Related Material
Another great CTA is offering the reader another piece or page that is related to the one they are reading. This can be said in a few different ways including “See it in action” or “Take the tour” or “Did you know about this as well?”
The idea is to offer a complimentary piece to encourage the visitor to stay on your site and to build credibility, as well.
7. The Social Connection
This is one of the most popular call-to-actions, where readers are invited to connect to your brand via a social media channel like Twitter, LinkedIn, or Facebook. This can be done visually, with a graphic encouraging viewers to “Connect with us,” “Follow Us” or “Like our page for more tips.” In online marketing, networks like this are great for building your community of raving fans.
Are there any call-to-actions you’ve found to really resonate with your audience?
On Page 189 of “likable social media”, it explainsthe importance of making an ad likeable. A good design for a social media ad will have a catchy headline, a few lines of copy, and a high-quality picture to get people’s attention. “You can run an unlimited number of ads under the same budget, so you can test out dozens or more of different images, headlines and copy to see what’s most effective in driving likes.” This is something Ineed to learn to do so I can improve my postings because my ads only get about 10% of reach engagement. By improving my ads I hope to connect users to my fan page.
We don’t have plans to us banner ads for our business. The only experience I can remember having with banner ads has been frustrating, especially the time when the ad pops up in the middle of something I am looking at and I can’t close the ad. When creating a banner ad it’s important to place the ad out of the way of the content the user is engaged in. Also, it’s important that the ad isn’t placed on the screen where it can’t accidently get clicked on and open up. That’s extra frustrating to me.
Although Facebook is the most effective and used media platform for advertising, now that I have created a business Instagram page and Twitter account I will likely keep those for up and running as well. Since being in this class I’ve also been posting on LinkedIn, although I’ve had the account for years.
The goal is to maintain a consistent presence on Facebook, Instagram, LinkedIn and Twitter. I’d like to have approximately 2 posts per week that offer value to the viewer. Posts should include a catchy title and interesting photo. The posts will consist of “Just listed” ads, Market trends, Community Hotspots and activities and, Holiday greetings. We want to maintain a professional presence with a personal touch. We don’t want to overwhelm viewers, yet we do want to be front of mind and who they call with their real estate needs.
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