Adding human interest to a post is often beneficial, especially for smaller businesses and those who are the face of their brand. By adding personality to business posts and expressing passion for what you do, you can appeal to consumer's emotions. Sharing why you do what you do is important and by telling your story allows consumers to get to know you. This can help build a relationship between your business and the consumer. Being consistent and relevent in the mission of the business is important and can help build trust in the consumer mind.
If the consumer feels like they know you, they like you, and they feel your passion for your business mission, they will also likely want to support you in your business goals. The can would result in them purchasing from you and recommending you to their friends and family.
With larger businesses, if the core group of executive members were to personalize some posts, I believe this could also work on a smaller scale. However, I believe the larger the business the less likely people will truly feel the same kind of connection as a smaller business where the client is actually working with the owner and builds a personal relationship.
I agree that with larger businesses it is harder to relate with them. The problem is that the core group of executive members live a life that is alien to us. While our worries revolve around paying our bills, their's center around what color their next yacht should be.
ReplyDeleteBecause of this, it is hard to relate to these larger corporations and it is hard for them to relate to us.
Hi Michele,
ReplyDeleteGreat post! I agree that adding human interest to a small business is so important. It furthers the "mom and pop" feel and appeals to the opportunity of being visible and heard by the businesses. I like your idea of sharing the passion of each businesses to the consumer to invite them to be part of their story.