Week 8 - Post 2

Remax is one of the largest real estate companies. 

Social Media: Facebook, Twitter, Instagram, LinkedIn, Google+,

Visual Media: YouTube, Instagram, Pinterest

Last Post: Today. Post Frequency: They post daily.

https://www.instagram.com/p/BlmbfxQFr3U/.

There are 73.3K followers and they follow only 29 Instagram accounts.  They have posted only 243 times. Many of their posts are photos and many get between 400 – 800 likes. Fewer get between 1,000-3,000 likes just about every post has less that 50 comments, but most are less than 30 comments. The hashtags they use are #REMAXHustle. #remaxcolonial #weareremax. #remaxagent #soldbyREMAX #homesearch #realtorlife #tinyhomes #realestate #forsale #Justlisted.

I also visited Keller Williams Realty. This is a very large company.

Social Media: Facebook, Twitter, Instagram, LinkedIn

Visual Media: YouTube, Instagram

Last Post: Today. Post Frequency: They post at least once daily.

https://www.instagram.com/kellerwilliamsrealty/. Their Instagram account has 72K followers and they only follow 322 Instagram accounts.  They have 626 posts and each of their posts typically get about a thousand likes.  A simple “Happy New Year” image had over 5000 views.  It seems like the post that get the most views are gifs.  The hashtags they use are #KWFR19 #KWsBannerYear #KWGCR.

Shea Homes Socal is a medium size real estate company.  

Social Media: Facebook, Twitter, Instagram

Visual Media: YouTube, Instagram, Pinterest

Last Post: today. Post Frequency: They post 2-3 days per week.

https://www.instagram.com/sheahomessocal/

Their Instagram has 3,932 followers, they are following 1,819, and have 1,122 posts. The post with the most likes had 199 likes. I’d say the majority of likes fell between 74 –125. Most had 1-4 comments, however I did see one with 9. They use many hashtags including #SheaSoCal #SheaHomes #SheaHomesSoCal #LiveTheSheaDifference @SoCalHomes SoCalRealEstate #NewHomes #OrangeCounty #LoasAngeles #RealEstate #HomesForSale and many more!

For the last business I searched Realtor to see what some of the smaller real estate businesses are doing.  I found Brittany Eastwood, Inc., CEO. 

Social Media: Facebook, Twitter, Instagram

Visual Media: YouTube, Instagram, Pinterest

Last Post: Yesterday. Post Frequency: They post 2-3 days per week.

https://www.instagram.com/realtor_britt_eastwood/

Although this is a smaller business that I have not hear of, she has 11.1K followers, she is following 3200 and she’s made 273 posts. The majority of her post are getting between 500-1000 likes and many are getting 2,000 and up to over 5,000.  She posts about 3 times per week.  I’m sure it helps that she looks like a model. She posts many videos that get lots of likes. She uses the hashtag #BEASTwood, #sell #invest #network #realestate

All of these businesses are probably benefitting from their social media presence to some degree.  From the numbers mentioned, it looks as though Remax, although has the most followers, they have the smallest percentage of likes. Brittany Eastwood, Inc., who I thought would be a good example of a smaller business has the highest percentage of likes and the greatest overall engagement. She does a lot of videos of herself talking about the market, which I think is important for smaller businesses. I’m certain her appearance catches a lot of attention and gets viewers to stop and watch, which isn’t necessarily something just anyone can imitate.  All in all, as I’ve mentioned in previous posts, I think it’s important to go for fewer quality posts over a lot of less quality posts, stay consistent in frequency, and maintain an organized page.

Week 8 - Post 1

After doing some research on the most widely used visual platforms, I decided the platforms that would work best for our business are Facebook, Instagram and YouTube.  Not only are these followed by millions, but they are a great way for us to advertise real estate for sale, show videos of virtual tours of properties, advertise for open houses and post informational videos and blogs. 

This week I am creating a business Instagram account.  It’s been a bit of a challenge because it seems as though there was already an account that claimed our Facebook business. Since I am not familiar with Instagram I spent a lot of time trying to figure out the problem going back and forth between Facebook on my computer and Instagram on my phone.  I think I finally have it up and running. I have to admit, though, it took several hours to get it all straightend out and it was a frustrating process.  However, I'm sure it will pay off as I continue to familiarize myself with Instagram and becoming an influencer in my industry.

Week 7 - Post 2

I scheduled three posts for this week.  Two of these are videos and one is a blog. All are relevant to real estate. The first video is "5 Reasons Homeownership Makes Cents"  and it explains the financial benefits of owning a home. At the end of the video is a call to action to contact us for options prior to signing your next lease.  I hope to at least get some likes on this post and who knows, maybe someone will contact us to research their buying options. The second video is "Tips for Getting Your House Ready For Sale," which is informative and adds value to the seller.  I’m not sure this video is very good for engaging the viewer as much as it is offering information, but still, it offers helpful information which viewers should like.  The blog, "4 Reasons to Buy a Home in the Spring" is also full of great information and adds value to the reader, however, again, I’m not sure it’s really engaging the viewer. I think engagining the viewer is something I will need to work on.

Week 7 - Post 1

From my Facebook business page, I chose to like the City of Escondido, City of San Marcos, Visit Carlsbad, Visit Oceanside, and City of Vista, which is the community within which my business is based in and targets. These are government and city organizations and it’s important for our business to be aware of what is happening in our community as we consider ourselves local experts. Having the ability to share this kind of information to our followers in valuable.

I also liked the National Association of Realtors, California DRE, and Fannie Mae pages.  These are professional real estate service organizations and financial and business services.  All of these are relevant and useful to our business industry. 

Last, I liked Real Talk San Diego, which is a media news company. This company highlights certain brokers and realtors, properties and other things real estate. We have been able to highlight our real estate listings on this media in the past.  Each of the business pages I liked offer valuable information that we can pick and choose from and share with our followers.

Week 6 - Post 2

The Difference Between Post Reach and Post Engagement.  

Post Reach is the total number of unique people who actually see your post either in their own News Feed, on your Page and if a friend shares it.  A reach can be either organic, paid or viral. Whether or not a viewer engages with the post makes no difference. 

A Post Engagement on the other hand is how many people actually interact with your post either by likes, comments, clicks, shares, and other feedback. The benefit of a post engagement is that whenever an individual engages with your feed, all of that individual’s friends will also see it in their feed, further expanding your reach and potentially more engagement.

On my Facebook business page, I can see in Insights that for the last week the post reach was 1122, and the post engagements were 109. This proves that just because your post has a high reach does not mean it will have high engagement.

Why is knowing the difference between the two important? Well, depending on what your objective is for your business it will make a difference if you are going after post reach or post engagement.  Now that I know the difference, I will really think about the target market and who it is I’m trying to reach that are most likely to engage with my post. This is because my goal is to build a relationship with our current and prospective clients, so I’m interested in creating more engagement. If a business’s goal is to gain overall popularity and grow your fan base then they may just want to be seen or reach as many as possible.

A business can use Facebook Insights to better serve their customers by knowing more about who they are targeting, when they are on social media and what types of posts they are most likely to engage with.  Posting items of value specific to their target market will keep customers’ coming back for more!