Email newsletters are an important part of our business marketing plan. It reaches a demographic of our target market that are less likely to be on social media. Our business sends out monthly newsletters. The information included in the newsletter would essentially be the same information that we will post in our monthly blog, including a quarterly market update, home maintenance tips and community activities for spring, summer, fall and winter.
In order to stay front of mind I think it’s a good idea to send a monthly email, and not over bombard our clients inbox tempting them to unsubscribe. We want people to remember we are in the real estate business, So, even if they aren’t in the market to purchase or sale a home, chances are they know someone who is. We hope to serve every one of our clients, their friends and family members real estate needs!
I am on the mail list for some clients and they send very similar information. Some of it seems helpful and some of it I probably wouldn’t send out to my clients. I like the variety of topics I’ve chosen because the client won’t tire of the same information each month, yet we are still showing we are industry experts!
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