1.I found five businesses similar to mine, of various sizes. The first of these includes Keller Williams Realty which isa very large company. They are advertising on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. They do a great job at staying at the front of mind by posting at least once daily and a typical post gets about a thousand likes. They send postcards via USPS which are very nice with great quality photos and relevant information. They also advertise on the radio and television which I imagine is also very effective. As a competitor, it’s gets old hearing the advertisements, but they definitely stand out since we are inundated with social media marketing online.
Shea Homes Socal is a medium size real estate company. They are advertising on Facebook, Twitter, Instagram, YouTube, and Pinterest. They post 2-3 days per week and their posts usually get around 100-125 likes. I’ve also received some very nice postcard advertisements in the mail.
I found Brittany Eastwood, Inc., CEO of a smaller real estate business.She uses Facebook, Twitter, Instagram, YouTube, Instagram, and Pinterest. She also posts 2-3 days per week.
This is a smaller business, one that I hadn’t heard of, yet the majority of her post are getting between 500-1000 likes. I haven’t seen the traditional mailers or anything other than online marketing. She is apparently doing a great job in social marketing on all accounts. She has a huge following and seems very effective.
The Shelhamer Real Estate Group is using Facebook, Twitter, LinkedIn, Instagram, Yelp and Pinterest to promote their business and real estate listings. This company has room for improvement, as I they are not very active on any of these outlets. I think their main source of online advertisement may be there website with is very nice and up to date. They likely use other forms of traditional marketing as well, though I haven’t seen it. Consistently posting on a schedule both listings and other items of value, and adding calls to action could greatly improve the effectiveness of their online social business pages.
Charles Dunn Company is a commercial real estate company and they had a professional presence on Facebook, Twitter, LinkedIn, and Instagram with relevant posts of their transactions and listings, until October, 2018 just before closing the business. I think their marketing was great, and the closure had nothing do with that.
Keyes Real Estateuses Facebook, twitter, Google+, LinkedIn, Instagram, and Vimeo. Facebook, Twitter and Instagram postings are 2-3 times week. As with the other real estate businesses I researched, Keyes Real Estate is utilizing all the main social media outlets to promote their business and transactions. They post relevant photos and information that attracts the interest of those on these platforms. So, they will be at the top of mind when a connection needs the type of services they offer. They have many positive reviews from previous clients. They are doing a great job in marketing on all accounts, very effective.
2.In looking at examples of advertising on social media the thing that is most likely to draw my attention are a great headline and a nice photo. If the post has that, then I’ll read on. In the example below the post is from a link that leads directly to the business website. That’s what I want to learn to do.
I think the only ads that are really annoying to me are those that use a photo to catch your curiosity that actually has nothing to do with what’s being advertised.
3.The majority of the American population today is getting their news and advertising on social media, TV and the radio. There seems to be less and less demand for written advertisements in newspapers and magazines. However, I do think some written advertisements that come directly in the mail are useful and I for one do take advantage of that, both as a consumer receiving information and discounts, and business owner offering information on real estate.
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