The target market for Born & Raised Realty are both male or female, age 25 to 60, of all races and religious beliefs. The client has at least some community college or higher education. The typical client is primarily one who is married or in a committed relationship, with a household income of $120,000 or higher, and with good credit. The client resides in or is looking to purchase or sell a home in North County San Diego or south Riverside county, CA.
The psychographic description of our client are those who value stability. They believe in making wise financial investments, moving ahead in life, and planning for the future. They’re hard workers with an attitude that the American dream is alive and well, and investing in a home is a stepping stone to living that dream. They may be searching for a starter house, or their family is growing and they are interested in selling their current home and looking for a larger property to raise their children. The client may also be an investor looking for either rental property or a flip to buy and sell for a profit. They are tech savvy and spend much time on the internet. Typically, it’s online where they begin most any research.
Our client is interested in quality services and a personal experience. Understanding that the purchase of a home is one of the biggest purchases most people will ever make, it is important to the client to choose a realtor who is not only experienced and honest, but one that listens to their needs and puts the client's best interest first, guiding them through the entire process.
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