Problem Examples:
The Penny Juice webpage has a few issues that can create potential problems for visitors. First, it’s lacking in contrast as the entire page is full of bright colors, none standing out more than any other. Also, although the logo is at the top of the page, it is not in the background so the new page content goes behind it as the visitor navigates down the page. The headlines are all centered with multiple different types and sizes of font, not easy on the eyes and they are too far from the text body.
To improve the overall appearance of the website it would help by increasing contrast in the color scheme of the webpage, putting the logo in the background, and selecting a decorative yet uniform font for the headlines that stands out clearly from the text body and situated close enough to the text body.
This site is too busy, there is a ton of information on the landing page. I’m not sure what the business is and I didn’t see a logo. There are many small pictures, a lot of small font and at least 6 different colors of fonts. There are also many different drop-down menus that each have long lists of options.
It would help to simplify the landing page by only using one or two good quality pictures, streamlining the verbiage, and sticking to one or two font colors. This website needs serious organization on the main page as well as each subsequent page. A lot of the information on the home page can be moved to different pages, and each of the pages need to be organized as well.
Excellent Examples:
This website is an excellent example of a well-designed and user-friendly website. It is aesthetically pleasing with the black and white contrasting homepage, crisp photos and legible font. The selection options are clearly posted and the site is easy to navigate which may create further interest in additional products and accessories by the viewer.
The National Park Service has a very nice website, great photos and easy to navigate. As soon as I got to the page it was very clear what website I was on. The logo is in the top left of the webpage, but also at the bottom so they do a good job with using branding in their page. The menu tab is clearly located in the top left corner with a simple and organized drop-down selection. The color scheme is contrasting and complementary with greens, blues, greys, black, and white. The font is in both black and white, easy to read, and contrasts well with the background. There are multiple tabs aesthetically pleasing to the eye that are a call to action, engaging the visitor. The page is organized in a way that I want to continue to reading and learning more about the organization because it’s user friendly, interesting and informative.
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