Armstrong Garden Centers
The website is a well-organized representation of the actual nursery. In the “About Us”, page you can further access tabs titled “Employee Ownership”, “Armstrong Grown”, ” Donations”, “Careers”, and “Contact Us”. The website is informative and in reading you will find that it’s a well-known nursery that has been around since 1880. This particular website is for the store located in Glendora, CA, however, there are 31 stores Armstrong Garden Centers.
Throughout the website, there is an initial call to action which is prompting the visitor to click the “LEARN MORE” tab. This then takes them to a page that prompts them to “BOOK NOW”. There are also free classes and services offered and the site visitor can “ADD TO CALENDAR” or “VIEW DETAILS”
The target market is someone interested in visiting nurseries or shopping for plants and garden accessories online. This person is probably 30-60 years old, middle to upper class, likely a home owner interested in improving the landscape of their property. This person may be interested in education, and attending classes and other events. It’s possible they have an interest in landscape designer services. The customer is someone on a mission, they come, purchase what they want, possibly learn something, and leave.
Myrtle Creek Gardens & Nursery
The website is a warm welcome into the country, giving the rustic, farmhouse feel. There are many photos that show the setting in an environment rich with history and a story that draws you in. The property is covered with flowers, plants, trees, and herbs that grow wild. The restaurant, Café Bloom, offers farm to table dining, and you can order made to order hot crêpes from the Crêperie. There is a bird sanctuary, a butterfly garden, and a fairy garden workshop where guests can create their very own curious garden. Guests can participate in historic farm tours. Myrtle Creek is a one of a kind experience, not just a nursery.
This website isn’t really usingcall to action with the exception of where they give the option to join the eNewsletter. A visitor can fill in their information and click “Subscribe Me!” to receive News and Promotions.
The target market can be anyone who is local or visiting from out of town. This is a historic destination for visitors of all ages, young and old alike, looking for an experience in the country, surrounded by nature. It can be a great place for a couple to go on a date and have a picnic in the field while taking in the scenery. Also, a great place for a mother/daughter outing. Between the ages of 3 to 93, there is something for everyone, but I would guess it appeals more to women. Myrtle creek offers a care-free experience and opportunity for bonding. The garden is the perfect place for those who have the time to enjoy what it offers, taking in the beautiful flowers, plants, trees, and other creatures that live there.
Conclusion
Although these two nurseries offer very different services and experiences, I do believe that anyone with a love for plants would enjoy both. I think those in search of information and purchasing plant products will spend more time on the Armstrong website and store. Those in search of an outing and unique experience will visit Myrtle Creek where there is the option of not only purchasing plants and products, but also enjoying a meal, checking out the bird sanctuary, butterflies and goats, and maybe even creating their very own fairy garden.
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